Unlocking Brand Value with a Brand Audit
Why Every Company Needs a Brand Audit and How a Trademark Attorney Can Help As a trademark attorney, I see
Navigating the Future of AI Brand Protection
AI and GAI are reshaping business processes, revolutionizing intellectual property and reimagining how business operate and allowing them to rethink…
When Trademark Non-Use is Excusable
Since trademarks can last indefinitely, maintaining them throughout a business's lifecycle can be challenging, particularly when unforeseen circumstances disrupt their…
Trademark Enforcement: Protecting Your Brand
Understanding Trademark Policy and Its Importance Trademarks play a crucial role in today’s competitive business landscape by helping a company
Trademarking Website Names
Trademarking Website Names: Protecting Your Online Brand In today’s digital landscape, your website name is often the first point of
Taco Tuesday Trademark is Free for All
After a long legal battle, the phrase "Taco Tuesday" is now free for anyone to use as a result of…
How to Protect Goodwill and Good Cheer During the Holidays
Christmas Counterfeiting As a result of Christmas Counterfeiting, a business’s goodwill and its good cheer can go down the drain
Navigating the Trademark Registration Process
Navigating the Trademark Registration Process: Dos and Don’ts Securing a federal trademark registration is a crucial step in protecting your