In a year that is unlike any other, the pandemic has wrecked havoc on the trademark for Corona. First, consumers were confused about the association of the beer with the virus. Then, as a result of increased demand for alcoholic beverages, Corona was sued as a result of sales of fruity fizzy flavored beverages. One Read more about Crazy Year Causes Trademark Challenges to Corona Brand and Goodwill[…]
Based on the trademark issues when Washington decided to change their football team’s name, you should follow the following 5 steps when choosing a new trademark.
One of the first questions many inventors ask is: What Does a Patent Do, and Why Should I get a patent? What Does a Patent Do? A patent is a grant from the government which provides the receiver of a patent the exclusive right to their invention for a fixed period of time. In exchange, Read more about What Does a Patent Do ?[…]
Here are 5 steps to Building a Strong Brand:
Research Your Brand
Analyze Your Brand
Analyze Your Customers
Market and Advertise Your Brand
Refine Your Brand
A strong intellectual property strategy can provide long-term success. However, there are many misunderstandings about the patent process which can contribute to a weak intellectual property strategy.
Intellectual Property Law Update Patent Congress released a draft of proposed patent legislation to address the ongoing problem with Subject Matter Rejections, namely, 101 Rejections. The proposed new patent law proposes that patents should be awarded to: Whoever invents or discovers any useful process, machine, manufacture, or composition of matter, or any useful improvement thereof, may Read more about Intellectual Property Updates[…]
In today’s intellectual property law update, the USPTO (United States Patent and Trademark Office) announced that their electronic system will again be down for maintenance for the entire weekend. Strike 3 Holdings, a prolific adult movie producer, who filed almost 2,000 copyright infringement lawsuits last year, has seen more of its copyright lawsuits dismissed for Read more about Intellectual Property Law Update[…]
In today’s online world, photographers often promote their work on the internet, using website and social media pages to help generate publicity and interest in their photographs. Some of these websites show amazing photographs which demonstrate the talent of the photographer. However, because these websites are on the internet, potential customers simply copy the images Read more about Flickr Photo Not Fair Use Images[…]
As part of running a business, business owners occasionally need to license their trademarks. Because trademark licenses typically require that the brand owner control use of their trademarks, the agreements require control over the mark. However, if done wrongly, a trademark license can accidentally create a franchise. In some cases a business owner wants to Read more about 101 Series – Trademark Licensing and Franchising[…]
How to Patent an Idea Making money off of your million dollar idea, can be rewarding, but it is not easy. Often times, to become successful, an inventor must build a business around their new product idea, or they must sell their idea to another company. Making millions of dollars off your first idea takes Read more about How to Patent an Idea (4 steps)[…]