Trademark Symbols

The “(r)” or “®” may be used if a trademark is registered with the United States Patent and Trademark Office

Trademark Registration

While it is not necessary to register a trademark, owning a federal trademark registration provides many benefits. Such a registration

A party is entitled to use a trademark in such as way as to describe the qualities that a mark

The spectrum of trademark distinctiveness goes from fanciful marks, which are very protectable, to generic trademarks, which are not protectable.

Contrary to popular myth, a registered trade name is NOT a registered trademark. This is often an area of confusion

Continuing with this month’s theory of improper use, under trademark law, one can improperly use a trademark or service mark

The hallmark of Trademark law is consumer confusion. The law protects the use of a mark in business from other

What is Trademark Infringement? Trademark infringement occurs when a party uses a trademark that is identical or confusingly similar to

A trademark is occasionally varied by the public in both speech and written usage to an abbreviation of or a

In today’s economy, trademarks are a valuable business asset which can be leveraged to maintain strong consumer awareness within the