Personal Names as Trademarks Originally, the protection of Trademarks and Service marks was created to reward businesses for developing quality products and services. In
Protecting Yourself from Cybersquatters In order to navigate the Internet, users enter the alphanumeric names of the Web sites they wish to visit, known
False Advertising, Unfair Competition related to Trademarks Any advertising which is misleading in any material respect is considered false advertising. An advertisement is considered misleading if it
Protection of Trademarks under Common Law Unlike other forms of intellectual property, protection of trademark rights is based upon actual use of the mark rather than
Siezure of Imported Goods Many products sold in the United States are imported. Imported goods pass into the stream of commerce in the United
Available Damages for Trademark Infringement The monetary remedies available in trademark infringement actions vary depending on the specifics of the case, but in general, are
Dilution of Trademarks = Trademark Infringement A trademark is infringed when a mark or a similar mark is used in a way that is likely to
CAUTION: Bad Trademarks Trademarks that are determined to be deceptive are not protected and may not be registered. Like deceptive marks, deceptively misdescriptive
How to Choose a Protectable Trademark The spectrum of trademark distinctiveness goes from fanciful marks, which are very protectable, to generic trademarks, which are not protectable.
Secrets of Your Business are Protectable Trade secrets are information that companies keep secret to give them an advantage over their competitors. Patents and Copyrights must