Nike just settled its two-week old trademark battle against “Satan Shoes” seller MSCHF Product Studio Inc. MSCHF is a Brooklyn-based collective of artists and designers which creates artwork in novel and unique ways. For example, one of their projects included selling a virus infected laptop for $1.35 million, selling a dog collar which cursed when Read more about Satan Lost his Shoes in the Latest Trademark Battle[…]
In a year that is unlike any other, the pandemic has wrecked havoc on the trademark for Corona. First, consumers were confused about the association of the beer with the virus. Then, as a result of increased demand for alcoholic beverages, Corona was sued as a result of sales of fruity fizzy flavored beverages. One Read more about Crazy Year Causes Trademark Challenges to Corona Brand and Goodwill[…]
COVID Relief includes Copyright provisions Last night, as part of the latest round of COVID relief, Congress enacted new intellectual property regulations within the proposed legislation. There are almost 100 pages of new intellectual property regulations within the COVID-19 appropriations bill. The new legislation has not yet been signed by the President. Based on the Read more about In surprise move, Copyright Office can decide Copyright Infringement Cases[…]
Christmas Counterfeiting As a result of Christmas Counterfeiting, a business’s goodwill and its good cheer can go down the drain this holiday season. This Christmas, counterfeiting is an issue because many of us are purchasing holiday presents online without ever seeing the products or the sellers. Over 80% of all consumer products were purchased online Read more about How to Protect Goodwill and Good Cheer During the Holidays[…]
Based on the trademark issues when Washington decided to change their football team’s name, you should follow the following 5 steps when choosing a new trademark.
Enforcing Trademark Rights during a Pandemic In an unlikely scenario, 3M has filed a lawsuit against a reseller of N95 surgical masks to enforce its trademark rights during a pandemic. The reseller, a medical supply company selling surgical masks to NY City for use during the pandemic, was price-gouging city officials. 3M brought suit against Read more about Trademark Rights during a Pandemic[…]
Trademarking Governmental Symbols Trademark Law protects a business from unlawful competition by preventing consumer confusion. Trademarks can be a word, symbol, phrase, sound, scent, packaging or look and feel used to distinguish a particular manufacturer’s or seller’s products from the products of another. Generally, trademarks make it easier for consumers to identify the source of Read more about Trademarking Images of Uncle Sam[…]
Here are 5 steps to Building a Strong Brand:
Research Your Brand
Analyze Your Brand
Analyze Your Customers
Market and Advertise Your Brand
Refine Your Brand
The U.S. Supreme Court recently ruled that previously rejected trademark registrations which were refused as being immoral or scandalous violates the First Amendment.
There are typically only three ways to prove consumer confusion and Consumer Surveys are typically the most helpful.