Protecting a Trademark is Good for Business
Trademarks are often a company’s most valuable asset. Many companies invest in building their identity which is used by consumers in differentiate various products they buy. Consumers use trademarks to distinguish products of one company from other companies. Companies use the trademarks to differentiate their products or services from their competitors. This is often referred to as its brand identity or good will. Legally, this is referred to as a trademark or service mark.
Protecting a trademark is protecting a company asset. Many businesses invest significant time and money to develop a strong brand which is readily identified with the type of goods or services a business provides; the law protects that investment as a Trademark or Service Mark. A Trademark is another name for brand name and is used to identify the source of a good.
Trademarks are used when a consumer goes shopping and looks for a particular product. The consumer will often choose a brand they are familiar with because they like the brand and trust the products from that brand. That’s what brand protection does, it helps a consumer recognize a brand they have seen and purchased before and make a purchasing decision based on their familiarity or understanding of the brand. Protecting a trademark from use by others, allows the consumer to identify the source of the product and distinguishes them from those of another manufacturer.
To obtain federal trademark rights, you must register a trademark with the Trademark Office.