As part of running a business, business owners occasionally need to license their trademarks. Because trademark licenses typically require that the brand owner control use of their trademarks, the agreements require control over the mark. However, if done wrongly, a trademark license can accidentally create a franchise. In some cases a business owner wants to Read more about 101 Series – Trademark Licensing and Franchising[…]
What is the Benefit of Registering a Trademark? Why register a trademark? By simply using a mark in commerce you get what are called common law rights. That means that you don’t have to register a trademark to obtain some legal rights. However, these rights are limited and if you plan on using the brand Read more about 101 Series – Registering a Trademark[…]
Before Applying for a trademark, you should conduct an online trademark search. Because trademarks are awarded to the first user of a mark, a trademark search may reveal if there are any other trademarks which have been registered or if any trademark applications have been filed which are the same or similar to your mark. Read more about Online Trademark Search[…]