October 30, 2018

Trademarks old


What is a Trademark

What is a Trademark?

Official Seal of a registered Trademark

A trademark is something which is used to distinguish goods or services of one company from another and allows customers to identify the company's products or services.  A trademark or service mark is often referred to as a brand or logo.  It can be a word, phrase, symbol, sound, scent, color and/or design that identifies and distinguishes the goods/services of one company from another.  Consumers like to buy products and services from companies they know.  Companies like to have customers buy their products or services.




Trademarks are often a company's most valuable asset.  Many company’s invest in an identity which is readily recognized by consumer and helps differentiate it from its competitors.  This is often referred to as its brand identity or good will. Legally, this is typically referred to as a trademark or service mark.

Many businesses invest their time and money into developing a brand name which is readily identified with the type of goods or services a business provides; the law protects that investment as a Trademark or Service Mark. A Trademark is another name for brand name and is used to identify the source of a good.

A trademark is used when a consumer goes shopping and looks for a particular product.  The consumer will often choose a brand they are familiar with because they like the brand and trust the products from that brand. That's what a trademark does.  It helps a consumer recognize a brand and make a purchasing decision based on their familiarity or understanding of the brand. The trademark helps the consumer identify the source of the product and distinguishes them from the shoes of another manufacturer.

To obtain federal trademark rights, you must register a trademark with the Trademark Office.